Thursday, September 03, 2009

Diabolical Advertising Bull****

Don't get me wrong, I've nothing against DAB digital radio. But I do think the latest advert for DAB - which includes 'interference' from what sounds like a cliched London pirate - is rather 'below the belt' by reinforcing the myth that pirate radio causes interference.

Besides, it is also a myth to suggest that DAB has no interference, and is either perfect sound or impossible to receive. Anybody listening to a distant multiplex on DAB (ie all of them, in many areas!) will notice times when the station sounds like you're listening underwater! (appropriate for Radio Mi Amigo, perhaps :P )

Still, it's interesting that pirate radio is obviously still popular enough to be a thorn in the side of the radio Establishment, so they want to discredit it. Could this have something to do with the increasingly poor quality of independent radio in the UK, where even the 'music' stations seem to have 20 minutes of verbal diarrhea for every record played? And the fact that the promotions are increasingly getting 'preachy', encouraging us to take up exercise when all we want is to listen to the music? No wonder, then, people are deserting ILR for the pirates. And without a root-and-branch change in format of British legal radio, DAB isn't going to help.

After all, perfect-sounding crap is still crap!

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